How's your churn these days?

If that question makes the hairs on the back of your next stand up, you're not alone.

In all the conversations I have with folks at subscription box companies, churn is the one issue that tends to lead to words I can't repeat here.

And, I mean, it makes sense when you think about it.

There's nothing more frustrating than finally figuring out scalable systems for acquiring customers...

...only to have cancellations and failed payments tank your LTV and undue that work you put into generating a sustainable CAC.

That's why we just put together a brand new guide on customer retention specifically for subscription box companies like yours.

Specifically, it gives you 5 proven strategies for lowering churn based on what we see working right now with our clients in the industry. You can check it out right here:

5 Easy Steps to Retain Your Subscription Box Subscribers <--

Hope this helps!

- Casey

P.S. My offer from the other day still stands! If you want my team to take a look at your failed payments (no charge) and give you 2-3 specific ideas for reducing them and recovering more revenue, all you have to do is grab a time for one of our limited 1:1 Payment Recovery Calls here. 

There's only one thing I can think of that's moving faster than the subscription box industry's growth:

The sheer pace of change within the industry.

It's all I think about anytime I see yet another Instagram ad showcasing some brand new box of random stuff that the company promises will change my life.

If that's all you can promise, you're not going to have money to spend on ads much longer.

The industry and competition have evolved too quickly. You can't just hire a fancy branding agency, fire up a few paid media channels, and expect to build a sustainable business.

That's why we just put together a guide to the 10 subscription box trends that are poised to drive (or stall) growth and customer loyalty in 2020 and beyond.

These are the 10 most important developments you need to understand if you want to continue to unlock sustainable growth and differentiate yourself from the hundreds of competitors entering the category every month.

It'll show you...

- The 3 types of subscription boxes that are best positioned to scale long term

- What to expect from traditional retailers that are eyeing the space (and possibly your customers)

- How subscription box heavyweights are leveraging customer data to deliver unparalleled personalized experiences with AI

Among many other things, of course. :)

You can go here to check it out and bring yourself up to speed now.

Excited to hear your thoughts.

- Casey

P.S. You better believe that churn is definitely still going to be a major factor for all subscription box companies going forward (it's #10 on our list). So if you want some help tackling it, don't forget that you can have one of our retention experts conduct a full audit of your payment recovery strategy and show you exactly how to start recovering 70% of failed payments. Just go here to set up your free call now.

How much are you losing per month to failed payments?

It's a simple question, but you'd be surprised how many people who are deep in the weeds of a subscription business don't actually know.

Like John Meese, for example.

John runs a subscription site called Platform University for Michael Hyatt & Company, which has been named to the Inc. 5000 list of fastest growing private companies multiple times.

Given that growth, John obviously knows what he's doing. Yet when I asked him about failed payments he admitted they weren't even on their radar.

"I asked our CFO and checked," he says now, "and we were losing between 10-15,000 dollars a month on average in failed payments."

See, part of the reason failed payments weren't even on John's radar is because they'd already put a few systems in place that were supposed to reduce them.

"We had a couple automations going on that sent out emails saying, 'Hey, your credit card expired, would you like to update that?' and things like that. We followed some best practices we read online, but it wasn't really working," he says.

So, what did he decide to do about it? Check out the video John shot for us to see how he's since been able to increase Platform University's recovery rate to 50%, which has them on pace to recover six figures in revenue next year:

[INSERT VIDEO SCREENSHOT]

And don't forget—you still have access to the Payment Recovery Checklist we sent you the other day.

Have you checked it out yet?

If not, now's the perfect time to find out how much revenue you could be recovering.

Talk soon,

Casey

Quick heads up...

When you downloaded the Payment Recovery Checklist a few days ago, you also got a complimentary Payment Recovery Strategy Call with our in-house retention pro, Justin.

On this call, he'll personally audit your failed payments, existing recovery strategy, and show you exactly how you could increase your recovery rate to 70% within the next 60 days.

We've audited hundreds of subscription companies and have yet to see one that doesn't have at least a handful of opportunities to reduce failed payments.

Want to see what those opportunities look like for you?

If so, this is your last chance to claim your call:

Schedule Your Payment Recovery Strategy Call

Looking forward to seeing what we can uncover for your company!

- Casey