Pre-S: On Black Friday we’re doing a 1-time-only launch of the lowest-priced marketing resource we’ve ever released. Details at the bottom. Click here to get a reminder so you don’t miss it! 

Lately, I’ve been trying to crack the code on writing a killer webinar.

But most of the time it’s felt more like trying to crack my head against a wall. :)

The process usually goes something like this:

• Hunt down a bunch of webinars

• Do some internet sleuthing to figure out which ones are actually converting well

• Register and brace myself for a bajillion emails

• Realize there’s no way I can actually show up and sit through all of them

• Die a tiny bit on the inside :(

Yeah. Studying webinars so you can see what’s working is a MASSIVE time suck.

So a few weeks back, I said screw it. 

Instead of wasting hours of my own time trying to reverse-engineer all these webinars, I finally hired someone to build me the ultimate Webinar Swipe File. 

I sent her links to 8 of the best-converting webinars I could find and she recorded them, transcribed them, outlined them, screenshot all the slides, and put each one in a Google Doc with time-stamped links.

Now instead of having to carve out 3 hours to watch webinars, I can just pull up a doc, skim it, and go straight to the parts I actually want to swipe and apply to my own, like this:

The doc you see above contains every element of Joel Erway’s famous “Mini Webinar” (the 18-minute webinar I told you about last week).

You’ll find a link to the doc below so you can check it out too, but first...an announcement:

On Black Friday I’m opening up a one-time-only opportunity to get access to my ENTIRE Webinar Swipe File. 

Not just Joel’s, but SEVEN more 6- and 7-figure presentations broken down into a skimmable format so you can cherry-pick the best-proven sales strategies and apply them to your own webinars.

If you want to effortlessly study top-performing webinars and borrow the best of what’s already working for your own scripts, slide decks, and offers, the Webinar Swipe File will become one of the most valuable tools in your marketing arsenal.

And yes, it will be available for a very Black Friday-appropriate price (about 90% less than what it cost me to get them all transcribed, outlined, and linked up). :)

So if you plan on creating a webinar to sell your products or services anytime in the next year (hint: you definitely should be), then do 2 things right now:

1. Click here to get a friendly text reminder when the deal goes live (your inbox will be a mess on Black Friday—this will help you not miss the window)
2. Go here to get free access to the full doc for Joel’s 18-minute webinar so you can have a free taste of the Webinar Swipe File

Imagine scripting out a webinar without having to worry about what to say, how to time everything, or how to structure your offer, because you have a vault of proven examples to follow.

That’s what the Webinar Swipe File will give you.

As long as you don’t let a turkey-induced coma cause you to miss the one-time-only deal—so click here to get a reminder the minute it goes live. :)

- Bryan

Tomorrow we’re releasing the lowest-priced resource we’ve ever created—The Webinar Swipe File.

It gives you access to my own private stash of 6- and 7-figure webinars (transcripts, recordings, slides, outlines) from some of the smartest marketing minds in the game so you’ll NEVER have to worry about... 

• What to say (or how to say it) on your webinars

• How to structure your offer, when to make transitions, or how long each part should be

• How to pitch without sounding like a creepy internet weirdo

Click here to join the VIP Alert list and I’ll shoot you a quick text when it goes live so you don’t miss it!

When I posted a couple sneak peeks into my Swipe File on Twitter awhile back, people went nuts:

Tara is a CEO and used to work at Google and Microsoft. Why would someone that smart and successful need to borrow ideas from other people’s webinars?

Because smart marketers never write webinars from scratch.

Even after doing 200+ successful webinars, I STILL keep a close eye on what others are doing so I can borrow the best of what’s working and apply it to my own presentations.

It used to take me hours and hours of registering for webinars, waiting around to actually watch them, and then having to sit through all of it at 1x speed just to see the handful of sections I was interested in.

With the Webinar Swipe File, it’s as easy as skimming a blog post.

This will be the only time we make it publicly available. 

And it will definitely be worth more to your business than whatever cheap Blu-ray player people will end up bare-knuckle boxing over in Walmart.

So click here and I’ll shoot you a quick text when it goes live so you don’t miss it.

Now stop reading your email and go enjoy Thanksgiving!

And if you’re not in the US, go enjoy your Thursday. :)

- Bryan

BOOM! 

The doors are open on our ONE-TIME-ONLY Black Friday deal for The Webinar Swipe File…

This is my private stash of 6- and 7-figure webinars (including transcripts, recordings, outlines, slides of each one) from genius-level marketers and companies like Russell Brunson, ConvertKit, Joel Erway, and more.

Go here to get it so you can confidently create profitable webinars in half the time with NONE of the guesswork. <<<

What you need to know:

• You’ll get LIFETIME access to the entire Webinar Swipe File for only $49 (90% off the typical value)

• It’s disappearing forever when the timer on this page hits zero

• Each webinar is outlined with jump links, so you can click straight to any part of the transcript or recording you want to see—it’s like studying webinars with superpowers ✨

Regardless of what kinds of products or services you sell, webinars are still one of the most effective ways for generating customers on demand.

So unless your head is buried in the sand, that means it’s not a matter of IF you’ll need to do a webinar…

It’s a matter of WHEN.

And when that time comes, The Webinar Swipe File will be the ace up your sleeve.

You won’t have to scramble around and register for 20 random webinars so you can hopefully find a good one to reverse-engineer (that’s assuming you actually have time to sit through them and feverishly take notes).

Instead, you’ll be sitting on a goldmine of 8 proven, high-converting webinars with transcripts, recordings you can watch at 2x speed, slide decks, and an outline with jump links so you can skip around to the parts you want to check out.

You’ll be able to... 

• Cherry-pick proven strategies from 6- and 7-figure webinars for every part of your webinar

• Write your script and slides 2x faster

• Be confident your pitch and offer will actually convert 

But time is short—you only have until Monday to grab The Webinar Swipe File before it goes away forever.

So go here to get all the details and lock in your future webinar success for a one-time payment of $49.

Happy swiping!

- Bryan

P.S. Since this offer comes with our 100% money-back guarantee, you should absolutely check it out if you’re the least bit curious. If you get inside and don’t think the resources available inside The Webinar Swipe File are worth at least 100x the cost to your business, just send one email and you’ll get a full refund.

Yesterday, we kicked off our Black Friday / Cyber Monday deal on The Webinar Swipe File—my personal collection of 6- and 7-figure webinar scripts, recordings, and slide decks that’ll help you write a profitable webinar twice as fast.

Honestly, this wasn’t something I planned to share publicly. 

I assembled it to solve my own problem—studying successful webinars takes a freaking lifetime.

Think about it...when you need to write a great email, you skim your inbox for examples.

When you need to write a sales page, you pull up pages for proven products and skim them for ideas.

When you need to write a webinar, you...register for the first 20 you can find, scramble to find a couple you can actually attend, realize you don’t even have time to sit through them, tell yourself webinars are stupid, and end up having to start from scratch.

The Webinar Swipe File, on the other hand, is designed to make swiping ideas from proven webinars a lot like that scene in The Matrix where Keanu Reeves gets kung fu downloaded into his brain:

(That’s you after skimming through The Webinar Swipe File. But with webinars instead of kung fu.)

You can take a peek inside it and see why it works so well here, but I also wanted to clear up a few questions we’ve been getting:

What webinars are included?

The Webinar Swipe File gives you transcripts, recordings, slides, and outlines (w/ jump links) for 8 proven webinars that have all generated 6 or 7 figures in sales.

• Russell Brunson’s 10X Growth Con / ClickFunnels Presentation (Software)

• Joel Erway’s New Way to Launch Mini Webinar (Consulting / Services)

• Joseph Michael’s How to Use Scrivener Webinar (Online Course)

• ConvertKit’s 8 Marketing Automations You Need Today Affiliate Webinar (Software)

• Shane Sams’ Flipped Lifestyle Webinar (Online Course)

• Growth Tools’ (that’s me!) Slingshot Webinar (Software)

• Grant Baldwin’s Booked & Paid to Speak Webinar (Online Course)

• Chandler Bolt’s Self-Publishing School Webinar (Online Course)

I sell handcrafted unicorn grooming kits. Do the strategies used in these webinars apply to me?

Some of the best sales and copywriting lessons I’ve ever learned have come from studying how products completely unrelated to my business are sold. 

I’ve even watched QVC specials on DSLR cameras to pick up ideas for webinars.

Every product category and niche has its own nuances, sure. But great sales presentations have principles, strategies, and lessons that can be adapted to work just about anywhere.

Do you have permission to include the webinars inside The Webinar Swipe File?

Yes! Since it includes word-for-word transcripts of every webinar, we secured permission from everyone whose webinar is featured.

Can I peek inside the Webinar Swipe File before I buy it?

Heck yeah you can. I made the file on Joel Erway’s “Mini Webinar” available for you to check out here. 

There are SEVEN more webinars formatted just like that inside the full Webinar Swipe File.

Until midnight on Monday, you can get lifetime access for just $49.

After that, we’re locking it up for good.

So go here to grab it while you still can!

- Bryan

If you know you need to create a webinar…

But just can’t figure out how to get started, what to say, or how to structure it…

Listen up.

Because I’m about to show you two amazing strategies from a couple of my favorite webinars that are featured inside The Webinar Swipe File (which you can get full access to for just $49 until midnight on Monday)…

Both of them are quick, simple things you can do in the first 10 minutes of your webinar to capture attention and get people PUMPED about what you’re going to teach them. (So they’ll actually stick around and buy.)

Let’s jump in.

Strategy #1: Russell Brunson’s “Webinar Testimonial” Opening

Getting people to stay on your webinar is an uphill battle. 

If you don’t capture their attention early and give them reasons to stick around, there are a million distractions waiting to steal them away from you.

Most people just give a quick overview of what the webinar is going to cover and highlight a few benefits you’ll get from watching it.

ClickFunnels founder Russell Brunson took things a step further in his presentation at 10x Growth Con (which is basically like an in-person webinar).

He played a video testimonial from someone who had attended the presentation last year and used what he learned to achieve massive growth in his business. Here’s what the slide looked like:

Again, this isn’t a testimonial for the product Russell sells at the end of the presentation. It’s a testimonial about the content you’re about to get for free on the webinar.

Now THAT’S how you get someone to pay attention and stick around.

“But Bryan, I’ve never run a webinar before! I don’t have testimonials about how valuable the content is!”

Listen—even if you’ve never run a single webinar in your life, you can still apply this strategy.

Has one of your clients or customers ever used any of the ideas or tactics you’re going to teach during your webinar? Boom, there’s your testimonial.

Have YOU ever used any of the ideas or tactics to achieve some kind of impressive result? Boom, there’s your testimonial.

Have you observed someone else doing something awesome with the ideas or tactics you’re going to teach? Boom, there’s your testimonial.

And if for some reason you can’t make Russell’s social proof strategy work, you can try this next one from Joseph Michael’s Learn Scrivener Fast Webinar (also featured inside The Webinar Swipe File)...

Strategy #2: Joseph Michael’s “Indirect Social Proof” Transition

This one is fascinating.

Joseph Michael sells an online course called Learn Scrivener Fast that helps writers learn how to use writing software called Scrivener.

He’s had over 28,000 people take the course, and his webinar is a huge part of the reason why. 

But I noticed something interesting a little before the 9-minute mark of his webinar. The first social proof he shows isn’t about himself, the course, or what you’re going to learn on the webinar—it’s a bunch of tweets praising Scrivener itself (which, remember, he’s not selling on the webinar).

Here’s a screenshot from the transcript / slide deck inside The Webinar Swipe File:

Think about the effect this has on attendees:

• It shows them they’re not alone in thinking Scrivener could be game-changing for their writing

• It validates their decision to show up on the webinar in the first place

• It gives them FOMO—if they DON’T learn how to use Scrivener, they’re going to get left behind

I call this indirect social proof. 

It’s validation that the thing your product allows people to do is worthwhile in the first place. It’s a “this is why you’re here” reminder. It’s painting the dream.

I don’t care what you sell, you can apply this same technique in your own webinar.

• Selling a course on gardening? Showcase a bunch of people talking about the positive impact gardening has had on their life.

• Selling career coaching? Showcase people describing how it felt to finally land their dream job.

• Selling project management software? Showcase a quick story of someone who masterminded an incredible project.

Then, all you need to do is explain how the training you’re about to deliver on your webinar is going to move them closer to achieving the same thing. Which is exactly what Joseph does: 

“Scrivener can be your secret weapon, and if you don't feel like that about it today, I hope that I will change your mind, and that will be how you describe it by the time we're done. So, here's our game plan for today…”

Just like that, he’s perfectly primed people to get excited about what they’re going to learn on the webinar.

Do you see why having a vault of proven webinars in your back pocket is so useful?

Instead of having to reinvent the wheel again and again while you work through scripting each section of your own webinar…

Imagine being able to quickly reference what some of the smartest marketers in the game are doing. So you can not only borrow and adapt ideas that have already proven to work...but also save yourself from spending hours and hours writing from scratch.

The Webinar Swipe File makes it easier than ever to do exactly that—for just $49.

But once the clock hits midnight on Cyber Monday, we’re shutting the deal down forever. 

So go here to get in on the deal now before time runs out!

- Bryan

Heads up:

Not only is today the LAST day you can get in our Black Friday / Cyber Monday offer to get The Webinar Swipe File for just $49…

It’s also the last day you’ll ever be able to get The Webinar Swipe File, period.

At midnight tonight, it’s getting locked back inside my private vault for good.

So if you KNOW you’re going to need to create a webinar anytime in the next year…

How about saving yourself a ton of grief by getting a stash of proven scripts, recordings, slide decks, and offers so you won’t have to write from scratch?

Years ago, I said that if someone put a gun to my head and demanded I generate an extra $40k on the spot, a webinar would be how I would come up with the money.

That’s still true today. 

Webinars remain one of the most effective tools for quickly selling your products and services online—which is exactly why I obsessively study ones that convert every chance I get.

Because as powerful as webinars are for generating customers...there are also plenty of elements that are easy to screw up:

• You have to understand how to capture attention early and hold it so attendees don’t suddenly decide their Facebook feed is much more interesting than whatever it is you’re trying to say…

• You have to pull off that always-tough transition from the “content” portion of the webinar to the part where you actually, you know, SELL something…

• Oh, and then you actually have to understand how to structure your offer and present it effectively.

Honestly, that’s just a high-level overview of everything that has to go right. Within EACH of those areas, there are 20 more decisions you have to make.

That’s why every webinar in The Webinar Swipe File starts with a detailed outline, so you can skip straight to the part in the word-for-word transcript and video recording that you actually need to borrow ideas from:

PICTURED: The outline of Russell Brunson’s multi 7-figure “10X Growth” presentation for ClickFunnels (which you’ll have instant access to inside The Webinar Swipe File)

So if you want to be able to skim through my private stash of 6- and 7-figure webinars (transcripts, recordings, slides, outlines) anytime you need to figure out what to say in your own webinars…

Now is the time to take action.

Go here to get all the details on The Webinar Swipe File and lock in lifetime access for a crazy low price before I take it off the market for good at midnight tonight.

- Bryan

P.S. If you want to see what everything looks like inside The Webinar Swipe File, check out the video at the top of the page for a quick tour of what you’ll get!

The good news: you still have a few hours to get access to The Webinar Swipe File for just $49 before the deal expires at midnight.

The bad news: it’s not just the deal that expires at midnight—The Webinar Swipe File does too. As in, this is the only time I’m ever offering it.

After midnight, the only people who will have lifetime access to my personal vault of high-converting webinar scripts, recordings, slides, and outlines will be those who get in before time runs out.

And me, of course. :)

Because you better believe I consult the swipe file every time I need to work on a new webinar.

• It’s proven tactics from 6- and 7-figure webinars across multiple product types (online courses, software, coaching, consulting) at your fingertips.

• It’s backed up by a 30-day money-back guarantee—so if you don’t think the resources inside the Swipe File are worth at least 100x the price to your business, we’ll give you a full refund.

• It’s a shortcut around the old, time-sucking way of studying webinars.

No more registering for every random webinar you can find…waiting around until they actually go live or send you the recording...then having to sit through the whole thing at 1x speed just so you can see the ONE part you wanted to pick up some ideas from.

The Webinar Swipe File makes cherry-picking the best sales strategies from proven webinars as simple as skimming through a blog post. 

Just pick a webinar and you’ll be able to click straight to the part you want to study—whether it’s the offer, a transition, a teaching segment, or anything else—with the exact transcript, recording, and slides right in front of you.

Go here and check out the video to see exactly how it works.

But do it soon. Like the next two hours soon. Which basically means you should do it now. :)

Because the doors are slamming shut forever at midnight.

Get in while you can!

- Bryan